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Types of Headlines- a bit old fashioned
The following classification of newspaper headlines is based on my journalism notes. They are from the point of page layout. Flush Left -Headlines that are aligned to the left margin of the page. Step -A headline of two or three lines with the top one flushed to the left and the last one to the right. Inverted Pyramid -Headline arranged in the form of an inverted pyramid. Hanging Indention -Headline flushed to the right of the page, except the first line. Kicker -Headline of two parts with one line in a smaller font size and in a different type family than the others. Overline -Headline with a smaller supporting line aligned to the middle at the top. Underline - Kicker in reverse. Hammer -A kicker reversely arranged.Usually a Hammer has two or three words with bigger headline at the top. Combination -A headline that combines any of the above types. New Pattern -Headlines that combine new patterns and artwork.
How companies drive away talent
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Sreeraj Nair
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