The Golden 80s

Everything and anything is social now. Companies and brands need the social media to generate leads and conversions. To achieve this, they will need a social media strategy to create brand loyalty and customer satisfaction, and increase revenues. Individuals need to list their websites and blogs high on Google page rankings and attract followers and likes and become thought leaders. The following are a few tips on how you can devise a social media strategy: Goals and objectives : Along with the company goals and objectives, you need to know for sure why you want to use the potential of social media. You need the KPIs to measure the success of your company’s social media strategy. You also need to know how you can achieve success on social media.  Demography : Users rule the social media and their behavior dictates whether your content can go viral or not. You need to know who your users are, where they come from, their habits, and which social media they use. You need to crea...

Some pop music songs remain in one’s head after you hear it first time. These rock or pop songs then replay automatically in your brain so that you want to listen to them again and again. Until another rocking song captures your attention. As a music buff, I have a long list of such rock songs. A long list. A cherished list spanning more than 20 years. First heard on radio when there were no CDS, internet, and mp3s. They include: Tom Sawyer – Rush Who Made Who – AC/DC Hysteria and Photograph – Def Leppard Sweet Child of Mine and Welcome to the Jungle – GNR Turbo – Judas Priest Neon Lights - Kraftwerk Such songs are always special. Special to that kid 20 years ago. When I heard the song Human Race by Three Days Grace , I remembered my cherished list of rock songs in a flash and this one belonged to that list. I liked this track from this Canadian rock band with its anthemic quality, good vocals and muted lead guitar solos. And they have a new vocalist in Matt Wals...

Last week, the media reported the alarming situation in Bengaluru city's Varthur lake as polluted foam from the lake spilled into the roads and surrounding areas. Similar reports appeared in the press about Bellandur lake pollution. The following are the 10 things you must know about phosphate pollution in lakes and streams: Phosphate along with nitrogen is a known naturally occurring ‘nutrient’. Phosphorus helps in the growth of plants like algae in aquatic ecosystems like lakes. Fish and other species feed on algae. Higher levels of phosphorus lead to faster growth of aquatic plants like algae. If you see weed like growth covering a large portion of a lake nearby, you can suspect nutrient pollution. Such growth of algae results in toxic algal blooms that are recognized by changes in the color of water. Faster plant growth in water bodies reduces the concentration of oxygen in these waters, and results in a condition called ‘Hypoxia’. Hypoxia results in the death of anim...