The folly of Youth hypothesis in Indian media

It is quite some time that the news channels based in Delhi and Mumbai keep mumbling on how the "youth" will usher in a new India in 2014 by casting their votes for the same old politicians.

Huh! In an article on Mint, Sanjay Kumar, a professor at the Centre for the Study of Developing Societies, debunks the untested hypothesis unleashed by the media.  Excerpts from his article:

"...Banking too much on the youth vote or the votes of the first-time voters may ultimately backfire, the reason being the Indian youth hardly votes as the “youth” or the “young”...Studies indicate the youth have never voted en bloc for any political party, at least not in the last five Lok Sabha elections (1996, 1998, 1999, 2004 and 2009). They have remained divided between various political parties like voters of any other age group are divided between various parties..."

"...It will be a gross misjudgement if someone believes the youth will determine the outcome of the 2014 Lok Sabha election. In a large country such as India, with enormous diversity of language, religion, caste and region, local civic issues or the caste of the candidate or the other identities of the young become an important factor for political mobilization, and the youth not only become a part of that mobilization process, but also get divided on these lines while voting."

So, what conclusion can we derive from the media's "youth" spin? Indirect campaigning or deliberate propaganda?