Headlines are important

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I leave it to you to decipher why I pasted the following screenshot:


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An introduction to Cloud Computing

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Cloud computing is nothing but utilizing supercomputer power to perform complicated tasks over the Internet. (I understood this much thanks to Business Week . The article says “Cloud computing aims to apply that kind of power—measured in the tens of trillions of computations per second—to problems like analyzing risk in financial portfolios, delivering personalized medical information, even powering immersive computer games, in a way that users can tap through the Web. It does that by networking large groups of servers that often use low-cost consumer PC technology, with specialized connections to spread data-processing chores across them.” Express Computer throws more light by saying that “The key feature of cloud computing is that both the software and the information held in it live on centrally located servers rather than on a end-user’s computer.” “…The architecture behind cloud computing is a massive network of ‘cloud servers’ interconnected as if in a grid running in parallel, ...
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Types of Headlines- a bit old fashioned

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The following classification of newspaper headlines is based on my journalism notes. They are from the point of page layout. Flush Left -Headlines that are aligned to the left margin of the page. Step -A headline of two or three lines with the top one flushed to the left and the last one to the right. Inverted Pyramid -Headline arranged in the form of an inverted pyramid. Hanging Indention -Headline flushed to the right of the page, except the first line. Kicker -Headline of two parts with one line in a smaller font size and in a different type family than the others. Overline -Headline with a smaller supporting line aligned to the middle at the top. Underline - Kicker in reverse. Hammer -A kicker reversely arranged.Usually a Hammer has two or three words with bigger headline at the top. Combination -A headline that combines any of the above types. New Pattern -Headlines that combine new patterns and artwork.
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